Personalizing the signage on your commercial property is a very good idea, and there are several ways to do that. First of all, you should begin by understanding your business’s identity and values. You should know what makes your business unique, and your signage should reflect these aspects.
You should choose colors that match your brand’s theme. For example, if you run a spa, calming and soothing colors like pastels may be recommended. And in case you have a youthful, vibrant brand, you should go for bright and bold colors.
The fonts on your signs should be easy to read and consistent with your brand. A playful, handwritten font might be ideal for a children’s store, whereas a tech company should use a modern-looking font.
Moreover, you should include your company logo into your signage. It is a visual representation of your brand and can help customers recognize your business really quickly. You need to make sure your signage displays essential details such as your business name, daily hours, contact information, and any promotions or special offers. See the Metro Fence Company logo above on one of their expertly installed wooden fences.
You should never be afraid to get creative with your signage to capture your intended audience’s attention, and use unique shapes or 3D elements that can make your business more memorable.